Are you a Cultural Creative ?

I was watching a programme in NDTV called ‘one life to love ‘and the guest on the show, Dr Deepak Chopra used a term-cultural creative to describe the new change agents – people whose values embrace a curiosity and concern for the world, its ecosystem, and its people. I found the term very interesting and did some research on the topic.

Cultural Creative is a phrase coined by sociologist Paul Ray, to refer to an emerging group of people the world over, who are evolving a new set of values, taking up issues that are close to their heart, are strongly aware of the problems of the whole planet and reframing the world today.

Are you a Cultural Creative?*

If you agree with 10 or more or the following statements, you probably are one – and a higher score increases the odds. You are likely to be a Cultural Creative if…

  • You love nature and are deeply concerned about its destruction.
  • You are strongly aware of the problems of the whole planet (global warming, destruction of rain forests, overpopulation, lack of ecological sustainability, exploitation of people in poorer countries) and want to see more action to address these problems coming from the private sector as well as government agencies.
  • You would pay more taxes or would pay more for consumer goods if you knew the money would go to clean up the environment and stop global warming.
  • You give a lot of importance to helping other people and bringing out their unique gifts.
  • You volunteer for one or more good causes.
  • You see religion and spirituality as important in your life.
  • You want more equality for women at work, and more women leaders in business and politics.
  • You are concerned about violence and the abuse of women and children around the world.
  • You want politics and government spending to put more emphasis on children’s education and well-being, on rebuilding our neighborhoods and communities, and on creating an ecologically sustainable future.
  • You are unhappy with both the left and the right in politics, and want to find a new way that is not in the mushy middle.
  • You tend to be rather optimistic about our future and distrust the cynical and pessimistic view so often supported by the media.
  • You want to be involved in creating a new and better way of life in our country.
  • You are concerned about what big corporations are doing in the name of making more profits: downsizing, creating environmental problems, and exploiting poorer countries.
  • You have your finances and spending under control, and are not concerned about overspending.
  • You dislike all the overemphasis in modern culture on success and “making it”, on getting more and spending more, on wealth and luxury goods.
  • You like people and places that are exotic and foreign, and like experiencing and learning about other ways of life.


* Excerpted from The Cultural Creatives: How 50 Million People Are Changing The World, Paul H. Ray, Ph.D. and Sherry Ruth Anderson Ph.D.© 2000, Third River Press.

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