Lateral Views: Advertisement – If not regulation…at least CSR?

Long long ago in the pre cable TV days, when a single DD channel was the only option, ads were one of the most entertaining part of the night TV program which then were just bunch of boring talk shows like “Krishi Darshan”. I still remember those ‘NIRMA jingles’ or ‘I love you Rasna’ or [...]

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The act of reverence

Before writing this article I tried finding out the number of blogs which exist today. Most of the reports dated to 2008. I guess people have given up estimating the number given the rush in blogging space. Apparently there is one new blog being created every 1 second which translates to 31 million being added [...]

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Part II:You know you don’t belong to the corporate world when:

• You think your boss takes her job too seriously and you try to explain to her the difference between being serious and being sincere.

• The boss calls a meeting to decide which side of the circle looks better and everyone congratulates the boss for his ingenuity.

• Each day in office is like a milestone and you break it up into digestible pieces of ‘ tea just after coming to office’, ‘tea after coming to office’, ‘tea quite some time after coming to office’, ‘ tea pre lunch break’, lunch break, afternoon tea, ‘pre snack green tea’ and snacks. This is the first time you realise how important breaking up a difficult task into small achievable tasks is.

• You talk to your boss/ colleagues about Passion, Philosophy , Purpose and they correct you with Product, Placement, Promotion and Price.

• You wonder how your dad managed to do the same thing for 25 years of his career and you filled with conflicting emotions of respect for his single minded focus of earning money for the family and disdain for living such a narrow, unidirectional life.

• The office printer assumes an important place in your life and you have never felt as helpless as when the printer icon displays the message ‘the document could not be printed ‘.

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